Cookies Policy


1.1 Use of cookies. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

1.2 What a cookie is. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

1.3The types of cookies we use. We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use as hopping cart or make use of e-billing services.
  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences(for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information (in anonymised form) with third parties for this purpose.


You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

WordPresswordpress_[hash] –
Stores information about your preferences, and so allows us to customise our site and to provide you with offers that are targeted to your individual interests. Speeds up your searches. Recognises you when you return to our site
Allows you to use our site in a way that makes your browsing experience more convenient, for example, by allowing you to store items in an electronic shopping basket between visits. If you register with us or complete our online forms, we will use cookies to remember your details during your current visit, and a future visits provided the cookie was not deleted in the interim.
Google Analytics_utma
Sets cookies to help us accurately estimate the number of visitors to the website and volumes of usage. This is to ensure that the website is available when you want it and to help us understand what you want to use.
Google Tag Manager_ga
Makes it easy for us to add and update website tags, including conversion tracking, site analytics and remarketing.
uCommercebasketidThis is your shopping basket stored in a cookie, which lasts for 30 days.
Umbraco MemberuMemberAuthenticationThis is a session cookie allowing the website to link the actions of a user during a browser session.
Mailchimp Integration_AVESTA_ENVIROMENTThis cookie is used on various popup forms on the site.


3.1 Use of cookies by third parties. Third parties, including, for example, advertising networks and providers of external services like web traffic analysis services, also use cookies. These cookies are likely to be analytical/performance cookies or targeting cookies. They are used, for example, to track how many users have seen a particular ad and to ensure that you see ads that are relevant to you. These cookies are placed by the relevant third party and we have no control over these cookies other than allowing them to be served.

3.2 Google Analytics. Our website currently employs cookies from Google Analytics as shown in the above table. Google Analytics is a web analytics service provided by Google LLC. Google Analytics cookies are used to collect information about how visitors use our website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. We use the information to compile reports and to help us improve our website. Google holds this information and provides us with access to it. Find out more about Google Analytics here. Read the Google Analytics privacy policy here.

3.3 Facebook Pixels. We use a Facebook pixel to measure the performance of our Facebook adverts and to improve the targeting of those adverts. We cannot personally identify you, however Facebook may use this information to advertise to you. You can manage your Facebook Advert preferences here.

3.4 Google Ads. We advertise via Google Ads from time to time and use a conversion tracking tag to measure the performance of those adverts. We sometimes also personalise our advertising based on website user behaviour. You can find out how to opt out of personalised ads here.

3.5 Can you refuse or opt out of cookies? Most browsers automatically accept cookies, but you can usually change your browser settings to limit or prevent cookies. Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies as soon as you visit our website. If you set your browser to not accept cookies, it may result in certain sections of our website not working properly and certain personalised services not being provided to users of your computer. You can find out how to opt out of being tracked by Google Analytics by visiting here.

3.6 Where to get more information. If you have any queries about these cookies or would like more information about them, please contact us at [email protected], or by calling 0117 370 1333 or by writing to us at THE PITUITARY FOUNDATION, Brunswick Court, Brunswick Square, Bristol, BS28PE. More information about cookies generally can be found at All About Cookies Or from the Information Commissioner’s Office website: These terms were reviewed in March 2023

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